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Privacy policy

This Privacy Policy describes how https://sparkamusements.com/ (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information”.

Device Information
Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimise our Site.
Source of collection: collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
Disclosure for a business purpose: shared with our processor Shopify.
Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.

Order Information
Purpose of collection: to provide products or services to you to fulfill our contract, process your payment information, arrange for shipping, provide invoices and/or order confirmations, communicate with you, screen orders for potential risk or fraud, and, in line with your preferences, provide information or advertising relating to our products or services.
Source of collection: collected from you.
Disclosure for a business purpose: shared with our processor Shopify.
Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you. For example, we use Shopify to power our online store. We may also share your Personal Information to comply with applicable laws and regulations, respond to lawful requests (such as subpoenas or search warrants), or otherwise protect our rights.

Behavioural Advertising

We use your Personal Information to provide targeted advertisements or marketing communications we believe may be of interest to you. For example:

  • We use Google Analytics to understand how customers use the Site. You may opt out of Google Analytics through their opt-out tools.

  • We share information about your use of the Site, purchases, and interaction with advertisements with advertising partners, either directly or through cookies and similar technologies (subject to your consent where required).

  • We use Shopify Audiences to show ads on other websites to users who may be interested in our products. We may share information about your Site usage, purchases, and associated email address with Shopify Audiences.

You can opt out of targeted advertising through applicable industry opt-out tools such as the Network Advertising Initiative (NAI) and the Digital Advertising Alliance (DAA).

Using Personal Information

We use your Personal Information to provide services, including offering products for sale, processing payments, shipping and order fulfillment, and keeping you informed about products, services, and offers.

Lawful Basis (GDPR)

If you are a resident of the European Economic Area (EEA), we process your Personal Information under the following lawful bases:

  • Your consent

  • Performance of a contract

  • Compliance with legal obligations

  • Protection of vital interests

  • Public interest tasks

  • Legitimate interests that do not override your fundamental rights and freedoms

Retention

We retain your Personal Information for our records unless and until you request erasure.

Automatic Decision-Making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (including profiling) that has a legal or significant effect on you.

We do not engage in fully automated decision-making with legal or significant effects. Shopify may use limited automated decision-making to prevent fraud, such as temporary blacklisting of IP addresses or credit cards associated with repeated failed transactions.

Selling Personal Information

Our Site sells Personal Information as defined under the California Consumer Privacy Act of 2018 (CCPA).

Your Rights

GDPR (EEA Residents)
You have the right to access, port, correct, update, or erase your Personal Information. Your information may be processed in Ireland and transferred to Canada and the United States in compliance with GDPR requirements.

CCPA (California Residents)
You have the right to know what Personal Information we hold, request corrections or deletion, and designate an authorized agent to act on your behalf.

To exercise your rights, please contact us using the information below.

Cookies

We use cookies (functional, performance, advertising, and content cookies) to improve browsing experience, remember preferences, analyze usage, and support marketing efforts. Cookies may be session-based (expire when browsing ends) or persistent (expire after a set period).

You can manage cookies through your browser settings. Blocking cookies may affect functionality of the Site. Please note that blocking cookies may not fully prevent data sharing with third parties as described in the Behavioural Advertising section.

We do not alter our data collection practices in response to “Do Not Track” signals due to the lack of consistent industry standards.

Changes to This Policy

We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes.

Contact Information

Customer Service Information

Address:
1050 Lee Hwy
Bristol, VA 24201
United States

Contact Details:
Email: info@sparkamusements.com
Phone: +1 (423) 383-7820

Support Hours:
Monday to Friday, 9:00 AM – 6:00 PM